Typically working from a centralised point in the firm, these individuals will play an essential role in the overall branded communication strategy of the firms. In today's market, this means the responsibility of co-ordinating sophisticated global communications. But clients are now operating in a consumer market; and post-recession, with clients awake to the alternatives now open to them, marketing is also playing a vital role in rebuilding a damaged market reputation in our own back yard. By using marketing to communicate the renewed client-focus and targeted messaging that firms must leverage in a buyer's market, law firms are embracing the need to build a reputation for key specialisms in a rapidly homogenising mid-market; emphasise distinguishing value-added services; and ultimately win client trust. The individuals directing marketing strategies will need an expert understanding of emerging markets, cultural nuances and firm specialisms in order to secure essential competitive advantage.
Digital marketing is also a rapidly developing new component; though relatively slow on the uptake, law firms are fast-acknowledging the importance of building a digital presence. 2011 saw a dramatic increase in this area, with the number of partners and fee-earners in mid-sized UK law firms with a LinkedIn account roughly doubling from under a quarter in 2010; according to Kelso Consulting research, the number of people now following the top 50 UK law firms on Twitter has also doubled to around 50,000. The need for carefully managed digital communications in addition to all other comms strategies has never been more apparent, with marketing across all media playing a core role in building and strengthening key client relationships.
At Totum, we understand that there is no room for compromise. We have the expertise, experience and deep-level insight to find the right individual to lead your firm into the new era of legal practice. We work closely with our clients to thoroughly understand their unique firm culture, specific challenges, needs and specialisms - and interpret this into a finely honed specification we can take to market.
We know that nothing about this fiercely independent and highly individualised sector is generic; because of this we work just as intensively with our candidates, sourced from a broad variety of expertise and backgrounds to ensure that, when we recommend an individual to you, they are the right person for the role - not the first to tick the boxes or meet the quotas.
|Tim Skipper||T: +44 (0)20 7332 firstname.lastname@example.org|
|Gary Jones||T: +44 (0)20 7332 email@example.com|
|Deborah Gray||T: +44 (0)20 7332 firstname.lastname@example.org|
|Rebecca Ellis||T: +44 (0)20 7332 email@example.com|
|Elizabeth Fletcher||T: +44 (0)20 7332 firstname.lastname@example.org|
|Laura McNair||T: +44 (0)20 7332 email@example.com|
|Roisin Griffin||T: +44 (0)20 7332 firstname.lastname@example.org|
|Keir Blaauw||T: +852 3478 email@example.com|
Totum's singular industry focus coupled with its cross functional approach is explained by Gary Jones
|"A good recruitment agency is defined as much by what it doesn't do as by it what it does do. It doesn't inundate you with CVs, it doesn't simply summarise the candidate's career history in their covering note without adding insight, and it doesn't waste your time by sending along candidates who, despite a respectable CV, are clearly not right for the job or the firm. Amazingly, very few recruitment agencies seem to pass this simple test. Recruitment takes an enormous amount of my time, so I only want to work with firms that really understand our needs and ensure that candidates are the right calibre and fit with our team. Their candidate assessments knock spots off those provided by even their best competitors. I like their people and find them straight talking and helpful."|
Director of Business Development,