Adam has long been the Marketing & BD leader Hogan Lovells calls upon to lead its major strategic transformation projects – innovating the way the firm engages with clients and markets. He has most recently led the development and roll-out of the firm’s award winning Sales Transformation Programme, which sits at the heart of the firm’s strategic priorities, and previously built the firm’s market-leading global clients and industries program. During his time with the firm Adam has led the business development teams globally for practices, clients and industries, as well a pitch & pursuits, strategy and business intelligence. He has also worked with the firm’s leadership team on the development and implementation of the firm’s strategy.