Welcome to the spring issue of Totum’s BD and marketing newsletter. The first quarter of 2019 has been incredibly busy with BD and marketing roles coming in at all levels of seniority and across specialist and generalist titles.

BD and marketing: Latest trends

Also, a big welcome to Brooke McClure who joined the Marketing & BD team in January of this year. Brooke will be working closely with Lacey Near and Georgia Girling and will focus on assistant/executive level roles. Brooke has actually been with Totum for over five years as a Team Coordinator, so knows us really well! Click here to find out more about our newest team member. Over the past few months we have seen that financial services, corporate/transactional and litigation are still areas in which firms are wanting to boost their BD teams. We have seen a rise in roles looking for media, technology, digital economy and energy/infrastructure expertise. We have also seen a shift in some of the larger global firms looking to boost their BD resource within Government/public sector as they develop and grow their capabilities in this area. They may have previously tried to combine this as part of a wider BD role, but as it is such a specific market, they need that public sector expertise in order to drive it effectively. We have also seen a rise in communications roles across corporate comms, PR and internal comms. A number of these opportunities have been newly created in light of wider considerations (including Brexit) as firms look to ensure they have a strong comms strategy and tailored messaging in place, both internally and externally. On the marketing side, we have seen one of our clients create a marketing role solely focused on raising the profile of its diversity and inclusion strategy and activities. This really demonstrates how seriously diversity and inclusion is taken in a client’s decision-making process as to who to work with. At the senior end, Rebecca Ellis and Liz Chappell have been increasingly working on some incredibly interesting exclusive and retained opportunities. These have ranged from Head of Marketing, BD and Client Development roles to searching out industry expertise across rail, energy, financial institutions tech and media. If you’d like to chat to any of the team about current market trends, what we are seeing in team structures and the future of marketing and BD within the legal sector, please do get in touch. Even if you’re not sure whether you’re ready for your next career move and would appreciate some advice about your career, we’re always happy to chat. And if there’s anything you’d like us to cover in this blog in the future, just let us know. We welcome feedback and ideas for the future!


Research highlights the importance of BD and marketing in law Business services functions are critical components of the successful legal business. But it's BD and marketing that leads the pace.  Read more... Marketing communications in law: How to talk with one voice Andrew Hedley explains the careful approach required for a clear, consistent and effective communictions strategy. Read more... International relocation: An insider's view We talk to Joy Wang about her experiences relocating from Melbourne to London, where she has taken up a role as BD Specialist. Read more...


Global Head of Business Development, Banking If you are looking for a senior leadership role with a global remit, this is one to consider. A rare opportunity to be a key member of this leading global firm's senior management team leading BD professionals across significant areas of the firm's global business. Read more... BD and Marketing Manager To join highly regarded international law firm in a hugely varied role, working closely with global-based partners to develop integrated marketing campaigns and coordinate BD programmes, events and internal communications. Read more...


A significant number of our candidates come via referrals from clients and candidates. Let us know if you refer people to us. If we place them, we would like you to benefit. Click here for more details.


For further information on our BD & Marketing expertise or details of specific roles, please contact our Head of Function Rebecca Ellis. Alternatively, contact our BD & Marketing Consultant Lacey Near, who specialises in roles up to junior manager level.