Tag: Marketing & BD

Why a Media Profile Can Help Build Your BD and Marketing Career

A strong external profile can help marketing and BD professionals stand out in a competitive recruitment market. But effective personal...
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The CMO Appointment: Getting It Right in a Changing Market

For the majority of professional services firms, the CMO role is seen as a core strategic appointment, closely linked to...

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The role of marketing in strategic growth

How can marketing functions move away from short-term targets towards long-term strategic branding? Our recent Totum networking event explores the...

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In The Press

Why a Media Profile Can Help Build Your BD and Marketing Career

A strong external profile can help marketing and BD professionals stand out in a competitive recruitment market. But effective personal branding is built through consistent insight and genuine engagement — not self-promotion, says Totum Consultant Lara Mitchard.

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